When Is The Sturgis Rally 2025. This iconic rally, held annually in sturgis, south dakota, is. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the sturgis rally what it is today.

The annual sturgis® motorcycle rally™ turns our town of 7,100 into a city of more than 450,000. Be sure to sign up for the sturgis rider® newsletter to get the announcements before anyone else.